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In truth, Los Angeles has always catered to the вЂњrich white menвЂќ of the city, with exclusive clubs like the DTLA California Club, founded in 1887, and the Santa Monica beachfront outpost known as The Jonathan Club (1895) setting the standard for the wealthy denizens of the area long ago, and still going strong. ItвЂ™s pretty obviously designed to compete directly with that big dog in town, Soho House.

The Britely has two Puck-helmed private-dining restaurants (the rooftop one is Asian-inspired) as well as comfort food served in the bowling alley, along with chic bars, a spa, gym, screening room, performance venue and rooftop pool. I mean, I have never heard anybody say, вЂWow, Soho House has amazing food!вЂ™ So for me to have a great private club, having great food and service is an important part.вЂќ вЂњI looked at a lot of private clubs around town here, and their food is never really good. вЂњI have never done a private social club before,вЂќ Puck tells us. ItвЂ™s about really good food, too, as they have recruited famed chef Wolfgang Puck to make sure members are well fed вЂ“ and coming back for more. We are not focused on being a co-working space at all.вЂќ вЂњThe club is all about celebration and a social environment. So as the months go by, we will slowly add people,вЂќ Lacroix says.

Referral for membership is the name of the game at most private social clubs, in fact, and The Britely already has people lining up to join. They still interview with us about membership and need to really understand what we were about, and then we ask them into our membership.вЂќ

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Those committee members were given free membership for three years, but their role was to bring in their contacts and their friends. We started by adding about 26 committee members. вЂњOur rollout is going to start slowly, because we want to keep our community safe. вЂњWeвЂ™re starting with 500 to 600 members at first,вЂќ Estelle Lacroix, director of lifestyle at The Britely, tells InsideHook.

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Originally slated to open a full year before, this social club located on the Sunset Strip as part of the Pendry West Hollywood hotel (in the space that once was the House of Blues) has an ambitious rollout plan for members, who will pay $2,800 annually as founding members. The Britely is the newcomer, having just opened its space in early April 2021. Some are a bit battered, others have succumbed and closed permanently, a few have thrived and one has sprung to life just as vaccinations open our city back up. As Los Angeles (and all of California) has gone beyond the color-tiered system of ranking COVID-19 levels and has returned to allowing businesses, venues, restaurants and bars to open without restrictions, private social clubs - the hottest places to be before the pandemic hit - are once again emerging.

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